DASH 1010 Accounting & Business Services · Hampton Roads
Clean books.
Clear decisions.
Bookkeeping and monthly close for restaurants, retail stores and multi-location businesses. Sales tie to deposits, every location gets its own numbers, and the books close on a set date each month.
Sound familiar
Sales are strong.
The numbers show up late.
Restaurants and stores move a lot of money in small pieces. When the books fall behind, owners make big calls on old numbers.
Sales do not match deposits.
The POS says one number. The bank says another. Card fees, refunds and delivery-app payouts sit in the gap. Delivery apps alone keep 15% to 30% of each delivery order.
Food and labor costs come in late.
Food and labor together should stay near 60% of sales. By the time you see last month’s costs, this month is already half gone.
Every location blurs together.
One profit and loss for the whole company. No clear view of which store or kitchen is carrying the others.
Inventory is a guess.
Cost of goods is estimated, so margins are too. Loss you never see in the books stays invisible until the count.
Tax time is a scramble.
Sales tax, payroll and year-end files get pulled together in a rush every spring.
Why it matters now
Margins are thin.
Late numbers cost more.
When a business keeps a few cents of every dollar, a month of late books is a month of decisions made blind. One late payment can be the difference between making payroll and missing it.
Sources: National Restaurant Association, 2026 State of the Restaurant Industry (Feb 2026); Toast, citing Restaurant365 (Jul 2026), also the source of the 60% food and labor benchmark; National Retail Federation, 2023 National Retail Security Survey (2022 data); Intuit QuickBooks, 2026 Small Business Late Payments Report (Jul 2026), also the source of the payroll finding; DoorDash Marketplace plan rates (Oct 2026).
Why it happens
The systems do not talk.
So someone retypes them.
Most growing operators run good businesses on disconnected tools.
POS, bank and payroll live apart.
Each one has part of the picture. Nobody ties them together every week.
A manager does the books after close.
Late at night, after a full shift. So it slips.
Nothing marks the end of a month.
Without a set close, small errors stack up across every location.
The books were built for one store.
Then you added a second and a third, and the chart of accounts never caught up.
Meet Sharon
Multi-business books.
Kept every month.
Sharon Sherman · Leads DASH 1010 Accounting & Business Services
Sharon manages the books for a Hampton Roads retail group: five related businesses under one umbrella. She brings the same standard to every client: systems connected, sales matched every week, and the month closed on schedule.
What we do
The finance back office.
Without hiring one.
We work in QuickBooks Online, QuickBooks Desktop and QuickBooks Enterprise. We connect your POS, bank, payroll and bills to your books, then review, reconcile and close. You get current numbers by location.
Bookkeeping and reconciliation
Transactions categorized. Every bank and card account matched to the statement.
Sales and deposit matching
POS sales, card processing and delivery-app payouts tied to what hit the bank.
Weekly flash report
Sales, food cost and labor cost by location, while there is still time to act.
Close and reports by location
Profit and loss for each location and the whole company, plus balance sheet and cash flow.
Payroll processing
Payroll run on schedule, tips included, recorded in the books and ready for your CPA.
Bills and vendors
Vendor bills tracked and matched, so you know who you owe and when.
Cleanup and systems setup
Past months brought current. QuickBooks set up, or moved to the right version, and connected to your other systems.
Business credit setup
Your business credit profile set up, plus vendor accounts that report and payment habits tracked in the books.
What lands every Monday
The weekly flash report.
One page, every location, last week’s numbers. Sales against last year, food cost, labor cost and prime cost against your target. If a kitchen drifts, you see it in days, not at month end.
| Location | Sales | vs last year | Food | Labor | Prime |
|---|---|---|---|---|---|
| Location A | $48,200 | +6.1% | 29.4% | 28.8% | 58.2% |
| Location B | $36,900 | +2.3% | 31.7% | 31.5% | 63.2% |
| Location C | $29,400 | -3.8% | 30.2% | 29.1% | 59.3% |
| All locations | $114,500 | +2.2% | 30.3% | 29.8% | 60.1% |
Illustrative numbers. Prime cost target: 60% of sales.
How it works
Start with a checkup.
Then a steady rhythm.
Books Checkup$495, credited
We review your books, systems and gaps. The fee is credited to your first month if you sign on.
You get a written findings report and a fixed quote.
Setup and cleanupIf needed
We connect your systems and bring past months current.
You get reconciled accounts and a clean starting point.
Weekly and monthly closeEvery month
Sales and deposits matched each week. Books closed on the same date each month.
You get current books by location.
Review callEvery month
We walk through the numbers with you and flag what changed.
You get decisions made on this month’s numbers, not last quarter’s.
Systems connected and your Books Checkup findings in writing.
Accounts reconciled and caught up. Larger cleanups are scheduled in writing.
Last week’s sales and costs by location in your inbox.
Last month closed and reported, with a review call.
These are the targets we work to and track with you. Timing for large cleanups is set after the Books Checkup.
Pricing
Priced by location.
Quoted in writing.
Price is set by the number of locations, accounts and monthly volume. We confirm the right plan after the Books Checkup and put it in writing before work starts.
What counts as a transaction: one line on a bank or credit card statement in a month. That means a deposit, a payment, a card charge or a transfer, across every account we reconcile. POS sales post as one summary entry per day, so individual sales are never counted.
Growth
Up to about 200 transactions a month
- Monthly bookkeeping and reconciliation
- Monthly close on a set date
- Profit and loss, balance sheet and cash flow
- Bills and vendors tracked
- Monthly review call
Operator
First location, up to about 750 transactions. Each added location $850 a month.
- Everything in Growth
- Weekly sales and deposit matching
- POS and delivery-app reconciliation
- Weekly flash report: sales, food and labor cost
- Inventory and cost of goods tracking
- Sales tax tracking
Controller
Quoted by locations, entities and volume
- Everything in Operator
- Reports by location and for the whole group
- Budget against actual
- Books closed by a set business day
- Monthly review meeting with owners
Smaller businesses, add-ons and one-time work
- Books Checkup: $495 fixed, credited to your first month.
- Essentials: $325 a month for small businesses with up to about 75 transactions and 2 accounts.
- Cleanup and catch-up: $250 per month behind for simple files, $450 for high-volume files. $750 minimum. Quoted flat after review.
- Payroll processing: $100 a month plus $10 per employee. Your payroll software is billed to you directly.
- QuickBooks setup with POS connection: $750 flat. Moving between QuickBooks Desktop, Enterprise and Online, or from another system, is quoted.
- Business credit setup: $750 flat.
- Contractors: job costing and a monthly WIP schedule, from $950 a month.
- One-off projects: $95 an hour.
Founding clients: our first five monthly clients keep their rate locked for 12 months. Billed monthly in advance.
Who we serve
Built for operators.
Numbers by location.
The work changes with the business. Here is what we watch for.
Prime cost, tips and delivery apps
Food and labor cost every week. Tips and delivery payouts recorded the right way.
Inventory, margin and sales tax
Cost of goods you can trust and sales tax tracked by period.
Every location on its own line
See which store or kitchen is carrying the group, and which needs attention.
Numbers in time to act
A weekly flash and a monthly close, so decisions run on current numbers.
How we work
Clear lines.
Your business stays yours.
We keep the books. Your CPA and attorney keep doing the work they are licensed to do.
Your QuickBooks file and bank logins stay in your name. We work through accountant access, and you can see everything we do.
Every engagement has a written scope and price before work starts.
Your numbers are shared with no one unless you ask us to share them.
Current books, closed every month, in a file you own.
If you also work with our sister company, Foundation First Construction, you get a written disclosure first. A business whose books we keep is never presented as independently reviewed by Foundation First.
Books Checkup
Start with a checkup.
$495, credited to month one.
Tell us about your business. Sharon reviews your books, systems and gaps, then sends written findings and a fixed quote.
- Phone(757) 349-6750
- Emailsharon@callfoundationfirst.com
- Book a callAsk Sharon for a time →
Questions
Straight
answers.
What is the Books Checkup?
A fixed-fee review of your books, systems and gaps. You get a written findings report and a fixed quote. The $495 is credited to your first month if you sign on.
How is the price set for more than one location?
The Operator plan is $1,500 a month for the first location and $850 for each added location. Groups of three or more usually fit the Controller plan, quoted by locations and entities.
Which systems do you work with?
QuickBooks Online, QuickBooks Desktop and QuickBooks Enterprise, connected to your POS, payroll and bill-pay tools. We confirm your exact systems during the Books Checkup.
We are on QuickBooks Desktop. Do we have to switch?
No. Some older Desktop versions no longer get bank feeds or payroll updates, so we check your version and tell you plainly whether to stay, upgrade or move. Any move is quoted before it starts.
What counts as a transaction?
One line on a bank or credit card statement in a month: a deposit, a payment, a card charge or a transfer, across every account we reconcile. POS sales post as one summary entry per day, so individual sales are never counted. We look at three recent months of statements to set your plan.
How far behind is too far behind?
No file is too far behind. Cleanup is $250 per month behind for simple files and $450 for high-volume files, with a $750 minimum, quoted flat once we see the file.
Do I still need a CPA?
Yes. We keep the books current and hand your CPA a clean year-end package. Your CPA handles the work they are licensed for.
Do you work with other kinds of businesses?
Yes. Small businesses fit the Essentials or Growth plans, and contractors can add job costing and a monthly WIP schedule.
Do you only work in Hampton Roads?
We are based in Hampton Roads and most clients are local. The work is done online, so we can support businesses elsewhere in Virginia too.
Next step
Get current numbers.
For every location.
Book a short call with Sharon Sherman, who leads DASH 1010 Accounting & Business Services. Start with a Books Checkup.
sharon@callfoundationfirst.com · Hampton Roads, Virginia
DASH 1010 Accounting & Business Services is a DASH 1010 company. Its sister company, Foundation First Construction, provides owner-side construction management.